Integrated Marketing · India & Delhi NCR

360 Degree Digital Marketing Services

One strategy across search, paid, social, web and CRM — run by a single team that is accountable for the enquiry, not just the click.

01

What 360 digital marketing really means

The phrase gets used loosely, so here is our working definition. A 360 digital agency owns every point where a customer meets your brand online — the Google result they click, the ad they see afterwards, the Instagram post that keeps you in mind, the website that has to convert them, and the follow-up that closes the sale.

Most businesses do not start here. They hire an SEO freelancer, then a separate ads agency, then a cousin who builds the website. Each one optimises their own slice. Nobody owns the gap between them — and the gap is where enquiries leak.

We have seen this pattern often enough to name the symptom: your ads manager reports a healthy click-through rate, your SEO report shows rankings climbing, and yet your phone is not ringing any more than it was six months ago. Every vendor is technically doing their job. The system between them is not.

360 degree digital marketing dashboard showing search, paid and social performance together
02

Why fragmented vendors underperform

Three specific things go wrong when channels are split across agencies, and we run into all three regularly during audits.

Research gets paid for twice. Your SEO agency builds a keyword map. Your ads agency builds its own, from scratch, on the same business. You pay for the same intelligence twice and still get two different answers about what your customers search for.

Data does not travel. Google Ads search-term reports are the fastest honest signal of what converts — real queries, real purchases, no guesswork. In a split setup that data sits in an account your SEO team cannot see, so the content plan is built on estimates instead of evidence.

Nobody owns the website. Both teams send traffic to pages neither of them controls. When conversion rate is the problem, each points at the other.

Integrated 360 digital marketing team reviewing campaign and search data in one place
03

What we run under one roof

Our 360 degree digital marketing services cover the full stack, and each feeds the next rather than running in parallel.

Search optimisation handles technical health, content and authority. Paid media covers Google Ads and Meta, managed against return on ad spend rather than impressions. Social media builds the recall that makes both cheaper. Web development gives all of it somewhere worth landing. CRM and follow-up catches the enquiries the first four generate — because a lead nobody calls back is indistinguishable from no lead at all.

The compounding effect is the point. Ad data sharpens the content plan. Organic rankings reduce how much you need to bid. Social warms the audience so both convert better. That loop is difficult to build across three vendors and straightforward to build inside one team.

360 digital marketing services covering SEO, paid ads, social media and web development
Scope

What a 360 engagement includes

Every engagement is scoped in writing before work starts, so there is no ambiguity about who owns what.

  • Single strategy document covering all active channels
  • Shared keyword and audience research across SEO and paid
  • Technical SEO audit, fixes and ongoing optimisation
  • Google Ads and Meta Ads managed to ROAS targets
  • Social content calendar and community management
  • Landing page and conversion rate optimisation
  • Lead routing into CRM with follow-up automation
  • One consolidated monthly report and review call
Fit

Who this works for — and who it does not

GOOD FIT

You will get value if

You are already spending on two or more channels and cannot tell which one produces revenue. You have a sales team or a phone line that converts enquiries. You can commit to at least two quarters — integrated marketing compounds, and pulling the plug at week six wastes the setup cost.

POOR FIT

Look elsewhere if

You need leads this week and nothing else — a focused Google Ads engagement will serve you better and cost less. You want guaranteed rankings; nobody can honestly promise those. Or your product has no online demand yet, in which case market research beats marketing spend.

Pricing

How 360 engagements are priced

Combined engagements are priced below the sum of individual services. Full breakdown on the pricing page and combo packages.

Two Channels
₹25,000$720 / month onward
Typically SEO + Google Ads, or Web + Social
Discuss Scope →
Full Stack
₹75,000$2,200 / month onward
Everything above plus CRM, WhatsApp API and automation
Discuss Scope →

Ad spend is billed separately and paid directly to the platform. We never mark up media.

FAQ

Frequently asked questions

What does 360 degree digital marketing actually mean?

It means one team owns every channel a customer touches — search, paid ads, social, website, content and follow-up — instead of three vendors each optimising their own slice. The practical difference is that your keyword research feeds your ad copy, your ad data feeds your content plan, and your website is built to convert the traffic all of it sends.

Is a 360 digital agency more expensive than hiring specialists?

Usually the opposite, once you count the hidden costs. Separate vendors mean duplicated audits, duplicated reporting, and time you spend translating between them. Our combined engagements typically land 20–30% below the sum of the same services bought separately, because the research and reporting layer is shared rather than repeated.

Do I have to take every service to work with you?

No. Most 360 digital marketing engagements start with two or three channels — commonly SEO plus Google Ads, or website plus social — and expand once there is data showing where the next rupee performs best. Buying everything on day one is rarely the efficient move.

How soon will I see results from a 360 approach?

Paid channels produce measurable traffic within days of launch. Organic search typically shows early movement in 8–12 weeks and meaningful commercial rankings in 4–6 months. The advantage of running both is that paid keeps enquiries flowing while organic compounds.

How do you report across so many channels?

One monthly report, one dashboard, one call. Channel-level numbers are there if you want them, but the top of the report answers the question that actually matters — how many qualified enquiries came in, what each one cost, and which channel produced it.

Not sure which channels you actually need?

Send us your website and current spend. We will come back with a prioritised plan — including the channels you should stop paying for.

Get Your Free Audit →
Process

How an engagement runs

Six stages, in this order. We do not skip ahead because a client is impatient — the sequence exists because each stage depends on the one before it.

01

Discovery and audit

Everything currently running is reviewed together — search, paid, social, website, follow-up. Channels are almost never failing independently; the gaps between them are usually where the money leaks.

02

One strategy document

A single plan covering every active channel with a stated role for each. Without it, channels compete for the same budget while claiming credit for the same enquiries.

03

Shared research layer

Keyword and audience research done once and used by every channel. Paying two agencies to research the same business twice is the most common hidden cost of a split setup.

04

Sequenced rollout

Paid launches first because it produces data fastest. Organic and content build underneath it. Social runs alongside to make both cheaper. Turning everything on at once makes attribution impossible.

05

Conversion infrastructure

Landing pages, forms, tracking and CRM routing. Sending more traffic to a site that does not convert is an expensive way to discover the site does not convert.

06

One report, one call

Consolidated monthly reporting that leads with enquiries and cost per enquiry, with channel detail underneath for anyone who wants it.

Pitfalls

The mistakes we see most often

Every one of these comes from an account or a site we have actually inherited. None of them are hypothetical.

AVOID

Splitting channels across vendors

Each optimises their slice, nobody owns the gaps, and research gets paid for twice. The gaps between channels are where enquiries leak.

AVOID

Turning everything on at once

Simultaneous launch across five channels makes attribution impossible. Sequenced rollout tells you what actually worked.

AVOID

Judging channels in isolation

Social rarely closes the sale directly; it makes search and paid cheaper. Measured alone it looks like failure, measured in context it often subsidises everything else.

AVOID

No conversion infrastructure

More traffic to a site that does not convert is an expensive way to confirm the site does not convert. Fix the destination before increasing volume.

AVOID

Changing strategy every month

Compounding channels need at least two quarters to show their shape. Agencies overhauling the plan every reporting cycle are usually managing anxiety, not performance.

Before you hire anyone

Questions worth asking

Ask these of us and of everyone else you are considering anywhere. The answers separate agencies faster than any proposal does.

If an answer is vague, that is the answer. Vagueness at the sales stage becomes vagueness in reporting.

  • Who owns the accounts, domain and data if we leave?
  • What exactly is delivered each month, in writing?
  • Do you mark up ad spend or media cost?
  • Who actually does the work, and where do they sit?
  • What is the notice period, and what happens on exit?
  • Can I speak to a client you stopped working with?
  • What would make you tell me to stop spending?
Expectations

What results realistically look like

Honest timelines, based on engagements we have actually run rather than what sounds persuasive in a pitch.

WEEKS 1–4

Foundation

Audit, fixes and setup. Little visible movement. This is the stage clients find hardest, and skipping it is why most engagements underperform later.

MONTHS 2–3

First signals

Early movement on long-tail terms, campaigns stabilising, first attributable enquiries. Enough data to know what is working and what is not.

MONTHS 4–6

Compounding

Commercial keywords move, cost per enquiry falls as the account matures, and content published earlier starts ranking. This is where the work pays back.

MONTH 6+

Scale or stop

By now the numbers are clear. Either we scale what works, or we tell you honestly that the channel is not right for your business.

Plain English

Terms you will hear, explained

Agencies hide behind jargon. Here is what the words actually mean, so you can hold any vendor to account — including us.

Attribution

Assigning credit for an enquiry across the channels that touched it. Last-click flatters paid and undervalues everything upstream.

CAC

Customer acquisition cost — total spend divided by customers won. The number that decides whether marketing is working.

Full funnel

Covering awareness, consideration and decision rather than only the final click.

Marketing stack

The combined tools running your marketing. Fragmented stacks lose data at every handoff.

Incrementality

Whether a channel produced sales that would not have happened anyway. Rarely measured, frequently assumed.

More questions

Things clients ask before signing

Can we start with one channel and expand?

That is usually what we recommend. Two channels, then expand once there is data showing where the next rupee performs best. Buying everything on day one is rarely the efficient move.

How is this cheaper than separate vendors?

The research and reporting layer is shared instead of repeated. Combined engagements typically land 20–30% below the sum of the same services bought individually.

Who is our point of contact?

One account strategist who owns the whole engagement. You do not brief a different person per channel.

What contract length?

Monthly rolling after an initial three-month period, which exists because compounding channels need a fair run to show anything. No annual lock-in.

What if it is not working?

We tell you, with numbers, and either change approach or recommend you stop. An agency that never delivers bad news is not reporting honestly.

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