Bulk SMS Service
DLT-compliant transactional and promotional SMS with delivery reporting — still the most reliable channel when a message absolutely has to arrive.
Where SMS still wins
SMS needs no app, no data connection and no smartphone. For OTPs, delivery alerts, payment reminders, appointment confirmations and time-sensitive offers, it remains the most dependable channel in India — particularly outside metro audiences.
DLT registration and compliance
Indian SMS is governed by TRAI's DLT framework. We assist with entity registration, sender ID (header) approval and content template registration, without which messages are simply blocked by operators.
Transactional vs promotional
Transactional SMS reaches customers at any hour and is used for service messages. Promotional SMS is restricted by DND rules and permitted timing windows. We structure your campaigns so each message is sent on the correct route.
What our bulk SMS service includes
Pricing for this service depends on volume and setup complexity, so we quote after a short discovery call rather than publishing a flat rate that would be wrong for most businesses.
Get a custom quote →- — DLT entity & header registration support
- — Content template registration
- — Transactional & promotional routing
- — Contact list management
- — Scheduled campaign sending
- — Delivery reports & analytics
- — API integration for automated sends
Frequently asked questions
What is DLT registration and do I need it?
DLT (Distributed Ledger Technology) registration is mandatory in India for any business sending commercial SMS. Without a registered entity, header and content template, operators block the messages. We guide you through the process as part of onboarding.
What are typical SMS delivery rates?
Transactional SMS on properly registered routes usually delivers above 95%. Promotional SMS is lower because DND-registered numbers are filtered out by regulation, which is why list quality matters more than list size.
Can SMS be automated from my system?
Yes. We can integrate the SMS gateway with your website, CRM or billing system through an API so that OTPs, order updates and reminders are triggered automatically.
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Official sources and documentation
We work to published platform and regulatory guidance rather than second-hand advice. These are the primary sources behind our process.
- WhatsApp Business Platform ↗
- WhatsApp Business Messaging Policy ↗
- Meta — WhatsApp Cloud API documentation ↗
- Meta — WhatsApp conversation pricing ↗
- Meta Business Help Centre ↗
- Meta — Conversions API ↗
- TRAI — Telecom Regulatory Authority of India ↗
- TRAI — TCCCPR commercial communication rules ↗
- Department of Telecommunications, Government of India ↗
- Google Analytics 4 — setup ↗
Tell us where you want to grow
Share a few details and we will send back a specific, prioritised plan for your business — not a generic proposal. No obligation, no sales pressure.
Get a free digital audit
Tell us your goals and current setup. We will send back a specific, prioritised list of what to fix first — no obligation.
Request Free Audit →Or call +91 79825 40118 · +91 74510 05142
How an engagement runs
Six stages, in this order. We do not skip ahead because a client is impatient — the sequence exists because each stage depends on the one before it.
Discovery and audit
Everything currently running is reviewed together — search, paid, social, website, follow-up. Channels are almost never failing independently; the gaps between them are usually where the money leaks.
One strategy document
A single plan covering every active channel with a stated role for each. Without it, channels compete for the same budget while claiming credit for the same enquiries.
Shared research layer
Keyword and audience research done once and used by every channel. Paying two agencies to research the same business twice is the most common hidden cost of a split setup.
Sequenced rollout
Paid launches first because it produces data fastest. Organic and content build underneath it. Social runs alongside to make both cheaper. Turning everything on at once makes attribution impossible.
Conversion infrastructure
Landing pages, forms, tracking and CRM routing. Sending more traffic to a site that does not convert is an expensive way to discover the site does not convert.
One report, one call
Consolidated monthly reporting that leads with enquiries and cost per enquiry, with channel detail underneath for anyone who wants it.
The mistakes we see most often
Every one of these comes from an account or a site we have actually inherited. None of them are hypothetical.
Splitting channels across vendors
Each optimises their slice, nobody owns the gaps, and research gets paid for twice. The gaps between channels are where enquiries leak.
Turning everything on at once
Simultaneous launch across five channels makes attribution impossible. Sequenced rollout tells you what actually worked.
Judging channels in isolation
Social rarely closes the sale directly; it makes search and paid cheaper. Measured alone it looks like failure, measured in context it often subsidises everything else.
No conversion infrastructure
More traffic to a site that does not convert is an expensive way to confirm the site does not convert. Fix the destination before increasing volume.
Changing strategy every month
Compounding channels need at least two quarters to show their shape. Agencies overhauling the plan every reporting cycle are usually managing anxiety, not performance.
Questions worth asking
Ask these of us and of everyone else you are considering anywhere. The answers separate agencies faster than any proposal does.
If an answer is vague, that is the answer. Vagueness at the sales stage becomes vagueness in reporting.
- — Who owns the accounts, domain and data if we leave?
- — What exactly is delivered each month, in writing?
- — Do you mark up ad spend or media cost?
- — Who actually does the work, and where do they sit?
- — What is the notice period, and what happens on exit?
- — Can I speak to a client you stopped working with?
- — What would make you tell me to stop spending?
What results realistically look like
Honest timelines, based on engagements we have actually run rather than what sounds persuasive in a pitch.
Foundation
Audit, fixes and setup. Little visible movement. This is the stage clients find hardest, and skipping it is why most engagements underperform later.
First signals
Early movement on long-tail terms, campaigns stabilising, first attributable enquiries. Enough data to know what is working and what is not.
Compounding
Commercial keywords move, cost per enquiry falls as the account matures, and content published earlier starts ranking. This is where the work pays back.
Scale or stop
By now the numbers are clear. Either we scale what works, or we tell you honestly that the channel is not right for your business.
Terms you will hear, explained
Agencies hide behind jargon. Here is what the words actually mean, so you can hold any vendor to account — including us.
Attribution
Assigning credit for an enquiry across the channels that touched it. Last-click flatters paid and undervalues everything upstream.
CAC
Customer acquisition cost — total spend divided by customers won. The number that decides whether marketing is working.
Full funnel
Covering awareness, consideration and decision rather than only the final click.
Marketing stack
The combined tools running your marketing. Fragmented stacks lose data at every handoff.
Incrementality
Whether a channel produced sales that would not have happened anyway. Rarely measured, frequently assumed.
Things clients ask before signing
Can we start with one channel and expand?
That is usually what we recommend. Two channels, then expand once there is data showing where the next rupee performs best. Buying everything on day one is rarely the efficient move.
How is this cheaper than separate vendors?
The research and reporting layer is shared instead of repeated. Combined engagements typically land 20–30% below the sum of the same services bought individually.
Who is our point of contact?
One account strategist who owns the whole engagement. You do not brief a different person per channel.
What contract length?
Monthly rolling after an initial three-month period, which exists because compounding channels need a fair run to show anything. No annual lock-in.
What if it is not working?
We tell you, with numbers, and either change approach or recommend you stop. An agency that never delivers bad news is not reporting honestly.