WhatsApp Marketing Service
Reach customers on the channel they actually read — with compliant, API-based WhatsApp campaigns rather than risky bulk-sender tools.
Why WhatsApp outperforms email in India
Open rates on WhatsApp routinely exceed 90% in Indian markets, compared with 15–25% for promotional email. For appointment reminders, order updates, festive offers and re-engagement, it is currently the highest-response channel available to most businesses.
Compliant, API-based delivery
We work through the official WhatsApp Business Platform with approved message templates and opt-in management. Unofficial bulk-sender software gets numbers banned quickly — we do not use it, and we would advise against any vendor that does.
What our WhatsApp marketing service sets up
Business verification, template approval, contact list segmentation, broadcast scheduling, catalogue setup, automated greeting and away messages, and chatbot flows for common queries such as pricing, location and availability.
What we actually send, and how it reaches the customer
Campaigns on the official API can only go out through templates Meta has approved. Below is a live one we built for Sorrel Buildcon, a developer in Greater Noida West, and how it lands in the customer’s chat.
The rules we design to
- — The name goes in a variable, not the copy. “Hello {{1}}” becomes the person’s actual name. A template opening with “Hello Sir” reads like a broadcast, because it is one.
- — Buttons, not instructions. Asking someone to type their requirement loses most of them. Quick-reply buttons turn a reply into one tap.
- — The image has to survive compression. WhatsApp re-encodes every image, and most of it is read on a phone in one hand. Three options at a readable size beat seven nobody can make out.
- — Send in waves, never the whole list. We start at a few hundred and watch the block and read rate before the rest goes. A bad template found at 500 recipients is a fix; found at 10,000 it is a quality-rating problem.
- — Frequency is the thing that gets numbers blocked. Most lists tolerate one or two marketing messages a month. Pushing weekly to hit a message quota is how a healthy number turns into a restricted one.
- — Say what it is. Dressing a promotional message up as a service notice raises the block rate, and blocks are what drag a quality rating down.
- — Somebody has to answer the replies. Quick-reply buttons produce responses within minutes. A campaign that fires on a Friday evening with nobody watching the inbox wastes the best window it will get.
What is included
Pricing for this service depends on volume and setup complexity, so we quote after a short discovery call rather than publishing a flat rate that would be wrong for most businesses.
Get a custom quote →- — WhatsApp Business API onboarding
- — Green tick verification assistance
- — Message template design & approval
- — Contact segmentation & opt-in management
- — Broadcast campaign scheduling
- — Automated replies & chatbot flows
- — Delivery & response reporting
Frequently asked questions
Is bulk WhatsApp marketing legal in India?
Marketing via the official WhatsApp Business Platform with recipient opt-in is legitimate and permitted. Sending unsolicited bulk messages through unofficial tools violates WhatsApp's terms and typically results in the number being banned. We only implement the compliant route.
What does WhatsApp marketing cost?
Costs combine our setup and management fee with Meta's per-conversation charges, which vary by message category and volume. Because that mix differs for every business, we quote after understanding your list size and monthly send volume.
Can it integrate with my CRM?
Yes. We commonly connect WhatsApp flows to CRM systems so enquiries create leads automatically and your sales team can respond from a shared inbox instead of a personal phone.
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Official sources and documentation
We work to published platform and regulatory guidance rather than second-hand advice. These are the primary sources behind our process.
- WhatsApp Business Platform ↗
- WhatsApp Business Messaging Policy ↗
- Meta — WhatsApp Cloud API documentation ↗
- Meta — WhatsApp conversation pricing ↗
- Meta Business Help Centre ↗
- Meta — Conversions API ↗
- TRAI — Telecom Regulatory Authority of India ↗
- TRAI — TCCCPR commercial communication rules ↗
- Department of Telecommunications, Government of India ↗
- Google Analytics 4 — setup ↗
Tell us where you want to grow
Share a few details and we will send back a specific, prioritised plan for your business — not a generic proposal. No obligation, no sales pressure.
Get a free digital audit
Tell us your goals and current setup. We will send back a specific, prioritised list of what to fix first — no obligation.
Request Free Audit →Or call +91 79825 40118 · +91 74510 05142
How an engagement runs
Six stages, in this order. We do not skip ahead because a client is impatient — the sequence exists because each stage depends on the one before it.
Scope and use case
We start by asking what the messages are actually for. Order updates, appointment reminders, lead qualification and broadcast marketing need different template categories and carry very different costs. Getting this wrong at the start is expensive to unwind.
Meta Business Verification
Documentation prepared and submitted properly the first time. This is the step that stalls most setups, almost always because a document does not match the registered entity exactly. We send a checklist before starting.
Number registration
A number not currently active on WhatsApp is registered against the platform. If you are migrating an existing number, we plan the cutover so you are not unreachable during it.
Template drafting and approval
Templates written to match their category honestly and submitted for review. Marketing content filed as utility gets rejected, and repeated rejections affect account standing.
Flow and integration
Chatbot logic, agent routing and CRM or sheet integration. The goal is that a human joins the conversation at the moment automation stops being useful — not before, and not long after.
Monitoring and iteration
Quality rating, delivery and read rates watched weekly. Rating declines are recoverable if caught early and expensive if left, because template limits tighten as it falls.
The mistakes we see most often
Every one of these comes from an account or a site we have actually inherited. None of them are hypothetical.
Messaging people who never opted in
The fastest route to a restricted number. Meta enforces through quality rating, and rating falls the moment people block or report you.
Filing marketing as utility
Template categories are checked. Dressing a promotion as an order update gets it rejected, and repeated rejections affect account standing.
Broadcasting too often
Frequency fatigue shows up as blocks, blocks show up as quality decline, and quality decline shows up as reduced sending limits. The sequence is predictable and avoidable.
No human handover
Chatbots that trap customers in loops with no route to a person generate complaints, not conversions. Automation should hand over the moment it stops being useful.
Ignoring quality rating
It is visible in Business Manager and it moves before anything breaks. Watched weekly it is an early warning; ignored it becomes a suspension.
Questions worth asking
Ask these of us and of everyone else you are considering anywhere. The answers separate agencies faster than any proposal does.
If an answer is vague, that is the answer. Vagueness at the sales stage becomes vagueness in reporting.
- — Who owns the accounts, domain and data if we leave?
- — What exactly is delivered each month, in writing?
- — Do you mark up ad spend or media cost?
- — Who actually does the work, and where do they sit?
- — What is the notice period, and what happens on exit?
- — Can I speak to a client you stopped working with?
- — What would make you tell me to stop spending?
What results realistically look like
Honest timelines, based on engagements we have actually run rather than what sounds persuasive in a pitch.
Foundation
Audit, fixes and setup. Little visible movement. This is the stage clients find hardest, and skipping it is why most engagements underperform later.
First signals
Early movement on long-tail terms, campaigns stabilising, first attributable enquiries. Enough data to know what is working and what is not.
Compounding
Commercial keywords move, cost per enquiry falls as the account matures, and content published earlier starts ranking. This is where the work pays back.
Scale or stop
By now the numbers are clear. Either we scale what works, or we tell you honestly that the channel is not right for your business.
Terms you will hear, explained
Agencies hide behind jargon. Here is what the words actually mean, so you can hold any vendor to account — including us.
BSP
Business Solution Provider — a Meta-approved partner through which API access is provisioned.
Template message
A pre-approved message format required to start a conversation outside the 24-hour service window.
Service window
The 24 hours after a customer messages you, during which replies are free and unrestricted.
Quality rating
Meta's health score for your number, driven by blocks and reports. Falling rating tightens sending limits.
Green tick
The official business account badge. Granted at Meta's discretion based on notability, never purchased.
Things clients ask before signing
Can I keep my current number?
Yes, if it is not active on WhatsApp Business or personal WhatsApp. If it is, that account must be deleted first and chat history does not migrate. Many businesses prefer registering a fresh number.
Is there a monthly platform fee?
Not from us. Our fee is one-time. Meta charges per message directly to your account, and rates depend on country and category.
How many agents can use one number?
As many as you need. That is the main operational reason businesses move from the app to the API.
Can we send images, PDFs and catalogues?
Yes — images, documents, location, buttons, list menus and product catalogues are all supported.
What if Meta changes pricing again?
It has happened before and will again — the July 2025 shift from conversation to per-message billing was significant. We flag changes as they are announced and adjust template strategy so cost does not drift.