₹10,000$299
/ month
Up to ₹1,50,000/mo ad spend managed
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PPC & Paid Ads · New Delhi, Delhi NCR
PPC Company in Delhi — Google Ads Managed to Cost Per Enquiry
Paid campaigns for Delhi businesses that need qualified leads this quarter, managed against return on ad spend rather than vanity clicks.
01
How we run paid media in Delhi
We start by auditing your conversion tracking, because most underperforming accounts are not an ad problem — they are a measurement problem. Once conversions are recorded accurately, we restructure campaigns around intent tiers and set bidding to the actions that actually generate revenue.
02
Platforms we manage
Google Search, Performance Max, Display and YouTube, plus Meta (Facebook and Instagram) for demand generation and remarketing. For Delhi businesses in wholesale traders, export houses, hospitality, education consultancies, law and CA firms, and legacy retail brands, the right mix depends on whether demand already exists in search or has to be created socially.
03
Budget efficiency
Competition across Delhi NCR has pushed costs up considerably. We control spend through tight negative keyword lists, geographic bid adjustments around Connaught Place, Nehru Place IT market, Okhla Phase I-III, Aerocity, dayparting, and continuous landing page testing — usually the fastest lever for lowering cost per lead.
The market
The Delhi market, specifically
Delhi is not one market. Nehru Place buys like a technology bazaar, Karol Bagh like a wholesale trading hub, South Delhi like a premium consumer market. A single page written for “Delhi” speaks to none of them convincingly.
It is also the most contested auction and the most contested SERP in the country. Head terms here are held by agencies with twenty-year-old domains, which is why the winnable ground is at the locality level rather than the city level.
The Metro defines the catchment. People will cross Delhi on a train for a specialist and will not cross a road for something routine, so intent decides the radius, not distance alone.
01
Where the demand sits
Connaught place, nehru place, karol bagh, the okhla industrial estates, lajpat nagar and south extension, netaji subhash place and dwarka.
02
Who is buying
Trading and wholesale, retail, professional services, healthcare and hospitality.
03
How they search
A single page written for “Delhi” speaks to none of them convincingly.
04
What that means for you
Head terms here are held by agencies with twenty-year-old domains, which is why the winnable ground is at the locality level rather than the city level.
The local playbook
Where PPC budget leaks in Delhi
Delhi is the most expensive auction in the country and the least forgiving of a loose account structure. Broad targeting across the whole city buys enormous volumes of irrelevant clicks at premium prices, and the damage accumulates quickly.
Locality-level campaigns with separate budgets are the standard fix. A business serving South Delhi should not be bidding into Rohini traffic, and the difference in conversion rate between the two is usually large enough to justify running them apart.
Competitor bidding is more aggressive here than anywhere else in NCR, and a meaningful share of many Delhi budgets is spent defending brand terms. That is sometimes worth doing and often is not, and it deserves an explicit decision rather than a default.
Ad scheduling is under-used. Many Delhi service businesses receive a large share of enquiries in narrow windows, and running ads at three in the morning to a closed office is a straightforward and common waste.
01
Split by locality
South Delhi and Rohini should not share a budget.
02
Decide on brand defence
Sometimes worth it. Often not. Decide deliberately.
03
Schedule around your hours
Ads at 3am to a closed office are pure waste.
04
Structure tightly
The most expensive auction punishes loose accounts fastest.
Scope
What our PPC and Google Ads management in Delhi includes
Every Delhi engagement is scoped in writing before work begins, so there is no ambiguity about deliverables.
- — Account & tracking audit
- — Campaign architecture & build
- — Ad copy and creative testing
- — Landing page conversion advice
- — Negative keyword management
- — Remarketing & audience setup
- — Weekly performance dashboards
Pricing
PPC management fees in Delhi
₹18,000$549
/ month
Up to ₹6,00,000/mo ad spend, multi-platform
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CustomCustom
Enterprise spend, dedicated strategist
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Management fee only — advertising spend is paid directly to Google or Meta and is separate.
Verify us first
Check our own Google Business Profile
Before you take our word for any of this, look at our own Google Business Profile. The address, the hours and the reviews are all public.
365 Digital on Google →
365 Digital · Dream Valley, Noida Extension, Greater Noida West, Uttar Pradesh 201306 · +91 79825 40118 · serving Delhi and Delhi NCR
FAQ
Google Ads in Delhi — frequently asked questions
What ad budget do I need to start in Delhi?
For most Delhi service businesses, a media budget of ₹40,000–₹80,000 per month is a realistic starting point for search campaigns. Below that, there is rarely enough data to optimise meaningfully. Competitive sectors such as real estate or finance typically need more.
Do I pay you the ad spend as well?
No. Your advertising budget is billed directly by Google or Meta to your own account, which you own and can see at any time. Our management fee is separate and covers strategy, build, optimisation and reporting.
How quickly do paid ads produce leads?
Campaigns can generate enquiries within days of launch, but the first 3–4 weeks are a learning phase where we gather conversion data. Cost per lead usually stabilises and improves noticeably from month two onward.
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Packages & Pricing
Full plan comparison with 50% off for new clients.
All Services
Six core service lines explained in detail.
Locations We Serve
Every Delhi NCR city we work across.
Client Work
Live websites and accounts we build and market.
About 365 Digital
Who we are, how we work, and what we stand for.
Contact Us
Request a free digital audit — reply within 24 hours.
Home
Overview of everything 365 Digital does.
SEO Services in Noida
Technical, on-page and local SEO from ₹10,000/month.
Other locations
PPC and Google Ads in other parts of Delhi NCR
Each of these is written for its own market. If your customers come from one of them, start there instead.
Reference
Official sources and documentation
We work to published platform and regulatory guidance rather than second-hand advice. These are the primary sources behind our process.
Free Audit
Tell us where you want to grow
Share a few details and we will send back a specific, prioritised plan for your business — not a generic proposal. No obligation, no sales pressure.
Get a free digital audit in Delhi
Tell us your goals and current setup. We will send back a specific, prioritised list of what to fix first — no obligation.
Request Free Audit →Or call +91 79825 40118 · +91 74510 05142
Process
How an engagement runs for Delhi
Six stages, in this order. We do not skip ahead because a client is impatient — the sequence exists because each stage depends on the one before it.
01
Account audit or clean build
We start by reading search terms, not keywords. The search-term report shows what people actually typed, and that is where the waste hides. On an inherited account this alone typically identifies 20–40% of spend going to queries that were never going to convert.
02
Conversion tracking first
Nothing launches until tracking measures real enquiries — calls, form submissions, WhatsApp taps — rather than page loads. Optimising towards a badly defined conversion is worse than not optimising at all, because the algorithm confidently buys more of the wrong thing.
03
Campaign structure
Tight themes, controlled match types, separate budgets for separate intents. Loose structure is comfortable to build and expensive to run. We would rather launch fewer, sharper campaigns than a broad account that looks impressive in a screenshot.
04
Negative keyword discipline
Reviewed weekly, not quarterly. Job seekers, students, competitors and free-seekers all click paid ads. The negative list is the highest-return maintenance task in any account and the most commonly neglected.
05
Landing page alignment
The ad promise and the page have to match. Sending paid traffic to a homepage is the most expensive habit in paid search. We recommend page changes as part of the engagement rather than billing them separately.
06
Bid strategy evolution
Manual bidding until there is enough conversion data to justify automation, then a controlled switch. Smart Bidding on thin data makes expensive guesses that take weeks to unwind.
Pitfalls
The mistakes we see in Delhi
Every one of these comes from an account or a site we have actually inherited. None of them are hypothetical.
ONE DELHI
Treating Delhi as a single market
Optimising for “in Delhi” alone puts you against the strongest domains in Indian search for a term that converts poorly anyway. Locality-level pages are slower to feel impressive and far faster to actually rank.
AVOID
Counting page views as conversions
If your conversion fires on a page load rather than a verified submission, you are optimising towards browsing. The algorithm will faithfully buy more browsing.
AVOID
Sending everything to the homepage
A homepage answers no specific query. Every campaign should land on a page matching the ad promise. This one change often improves conversion rate more than any bid adjustment.
AVOID
Automating too early
Smart Bidding needs conversion volume to learn from. Switched on in an account with a handful of monthly conversions, it makes confident and costly guesses.
AVOID
Ignoring the search terms report
Keywords are what you bid on; search terms are what people typed. The gap between them is where budget disappears, and reviewing it weekly is the highest-return habit in paid search.
Google Ads, specifically
Choosing a Google Ads agency in Delhi
Most people searching for a PPC company in Delhi actually mean one thing: someone to run Google Ads properly. The platform was called Google AdWords until 2018, and plenty of business owners around Connaught Place, Nehru Place and Okhla still say AdWords out of habit. Same product, same auction, same three ways to waste money in it.
A Google Ads agency earns its fee in the parts of the account you never see in a dashboard screenshot — the search terms report, the negative keyword list, the conversion actions that are actually counted, and the landing page the ad points at. We work on all four before touching a bid.
01
Search campaigns
Exact and phrase match on the terms trading, professional services and retail buyers in Delhi actually type, with a negative list that grows every week.
02
Performance Max
Only once there is conversion volume to learn from, and always with brand terms excluded so it cannot claim credit for traffic you already had.
03
Remarketing
Segmented by what the visitor did, not just that they visited. A pricing-page visitor and a blog reader are not the same person.
04
Conversion tracking
Form submissions, calls and WhatsApp taps counted once each. If your Google Ads account counts page views as conversions, nothing above it can be trusted.
Before you hire anyone
Questions to ask any PPC company in Delhi
Ask these of us and of everyone else you are considering in Delhi. The answers separate agencies faster than any proposal does. Local knowledge matters too — an agency that has worked around Connaught Place, Nehru Place and Karol Bagh will understand your customers better than one working from a template.
If an answer is vague, that is the answer. Vagueness at the sales stage becomes vagueness in reporting.
- — Who owns the accounts, domain and data if we leave?
- — What exactly is delivered each month, in writing?
- — Do you mark up ad spend or media cost?
- — Who actually does the work, and where do they sit?
- — What is the notice period, and what happens on exit?
- — Can I speak to a client you stopped working with?
- — What would make you tell me to stop spending?
Expectations
What results realistically look like in Delhi
Honest timelines, based on engagements we have actually run rather than what sounds persuasive in a pitch.
WEEKS 1–4
Foundation
Audit, fixes and setup. Little visible movement. This is the stage clients find hardest, and skipping it is why most engagements underperform later.
MONTHS 2–3
First signals
Early movement on long-tail terms, campaigns stabilising, first attributable enquiries. Enough data to know what is working and what is not.
MONTHS 4–6
Compounding
Commercial keywords move, cost per enquiry falls as the account matures, and content published earlier starts ranking. This is where the work pays back.
MONTH 6+
Scale or stop
By now the numbers are clear. Either we scale what works, or we tell you honestly that the channel is not right for your business.
Plain English
Terms you will hear, explained
Agencies hide behind jargon. Here is what the words actually mean, so you can hold any vendor to account — including us.
Quality Score
Google's rating of keyword, ad and landing page relevance. Higher scores lower your cost per click for the same position.
Match type
How closely a search must match your keyword. Broad reaches most and wastes most; exact reaches least and converts best.
Negative keyword
A term you explicitly refuse to show for. The list is your main defence against irrelevant spend.
ROAS
Return on ad spend — revenue divided by cost. More useful than cost per click, which measures effort rather than outcome.
Impression share
The portion of available auctions you appeared in. Low share with good returns usually means budget, not strategy, is the constraint.
More questions
Things clients ask before signing
Who owns the ad account?
You do. It stays in your Google account with us as a managed user. Agencies running client campaigns inside their own account are creating switching costs, and that is worth asking about before signing anywhere.
Do you mark up ad spend?
No. Media is paid directly to Google or Meta from your own billing. Our fee is separate and stated upfront.
What is a realistic cost per lead?
It varies enormously by category and city. We give you a range from actual auction data for your keywords before you commit, rather than a comfortable number.
How long before campaigns stabilise?
Two to four weeks for early data, six to eight for reliable optimisation. Judging a campaign in week one is judging noise.
Can you run campaigns on a small budget?
Yes, within reason. Below roughly ₹12,000 monthly media spend the data arrives too slowly to optimise confidently, and you end up guessing for months.