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PPC & Google Ads · Ghaziabad, Uttar Pradesh
PPC Services in Ghaziabad
Paid search for a district that is half heavy industry and half dense residential — two audiences that should never share a campaign.
01
Two Ghaziabads, two campaign strategies
Ghaziabad splits cleanly in two for anyone buying ads, and treating it as one city is the most common reason accounts here underperform.
On one side sits Sahibabad — over two and a half thousand industrial units across engineering, heavy machinery, steel fabrication and pharma. B2B buyers, long consideration cycles, specification-driven queries.
On the other sit Indirapuram, Vasundhara, Kaushambi and Raj Nagar — dense, relatively affluent residential belts where consumer services compete: clinics, tuition, salons, restaurants, home services, real estate.
A single campaign covering both spends most of its budget on the wrong half of the district.
02
Where Ghaziabad budgets usually leak
Three problems account for most of the waste we find in accounts here, and none of them are exotic.
Delhi bleed. Ghaziabad sits against the Delhi border. Radius targeting set carelessly around Kaushambi or Vasundhara pulls in East Delhi traffic you cannot serve — or can serve, but at a margin that does not justify the click.
Job-seeker traffic. Industrial keywords attract people looking for employment, not suppliers. Without a hard negative list, a Sahibabad manufacturer pays for every "welding job Ghaziabad" search in the district.
Untracked phone calls. Most enquiries here still come by phone. If calls are not tracked as conversions, Google optimises towards form fills — and quietly starves the campaigns that actually make your phone ring.
03
Landing pages decide the cost per enquiry
You can only optimise bids so far. Once match types are clean and negatives are working, the next gain is almost always on the page, not in the account.
Sending industrial traffic to a homepage is the standard mistake. A buyer searching a specific process needs to land on a page about that process, with specifications, capacity and a way to send an RFQ — not a carousel and a company profile.
For consumer campaigns across Indirapuram and Vasundhara it is simpler but just as decisive: visible phone number, WhatsApp button, service area stated plainly, and a page that loads on a mid-range phone over patchy mobile data. We handle these fixes as part of the engagement rather than billing them as a separate website project.
Scope
What is included
Scoped in writing before launch, including which campaigns we recommend against running.
- — Account audit or clean rebuild
- — Keyword research with match-type discipline
- — Conversion tracking on real enquiries — calls, forms, WhatsApp
- — Weekly search-term review and negatives
- — Ad copy and extension testing
- — Landing page and conversion recommendations
- — Remarketing and audience segmentation
- — Monthly ROAS and cost-per-enquiry reporting
Pricing
Published rates
Ad spend is billed separately and paid directly to Google. Full detail on the pricing page.
₹20,000$499
/ month
Search + Display + remarketing, landing page support
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₹32,000$799
/ month
Multi-platform, full conversion rate support
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FAQ
Frequently asked questions
Should industrial and consumer campaigns be in one account?
Same account, entirely separate campaigns — different budgets, geo-targeting, negatives, bidding and landing pages. Sharing a campaign between a Sahibabad manufacturer's buyers and Indirapuram consumers means neither audience gets a message written for them.
How do I stop paying for Delhi clicks?
Precise radius targeting rather than city selection, location exclusions for adjacent Delhi zones, and setting location options to people 'in' your area rather than those merely showing interest in it. That last setting is the one most accounts leave on the wrong default.
Can you track phone calls as conversions?
Yes — call extensions with call reporting, and dynamic number insertion on the website so a call from an ad is attributed to the campaign that produced it. Without this you are optimising blind in a market where most enquiries arrive by phone.
What is a realistic cost per enquiry in Ghaziabad?
It varies widely. Consumer services in Indirapuram often land between ₹150 and ₹400 per qualified enquiry. Industrial B2B in Sahibabad runs far higher per enquiry but each one is worth considerably more, so cost per enquiry alone is the wrong metric to judge it by.
Do you work with businesses in Sahibabad industrial area?
Yes. Engineering, fabrication, machinery and pharma units are a significant part of the work we do in this district, and the account structure differs sharply from consumer campaigns.
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Reference
Official sources we work from
Platform documentation we work to, rather than second-hand advice.
Send us your Google Ads account
We will review your search terms, geo-targeting and call tracking — and tell you plainly whether it needs a fix or a rebuild.
Get Your Free Audit →Process
How an engagement runs for Ghaziabad
Six stages, in this order. We do not skip ahead because a client is impatient — the sequence exists because each stage depends on the one before it.
01
Account audit or clean build
We start by reading search terms, not keywords. The search-term report shows what people actually typed, and that is where the waste hides. On an inherited account this alone typically identifies 20–40% of spend going to queries that were never going to convert.
02
Conversion tracking first
Nothing launches until tracking measures real enquiries — calls, form submissions, WhatsApp taps — rather than page loads. Optimising towards a badly defined conversion is worse than not optimising at all, because the algorithm confidently buys more of the wrong thing.
03
Campaign structure
Tight themes, controlled match types, separate budgets for separate intents. Loose structure is comfortable to build and expensive to run. We would rather launch fewer, sharper campaigns than a broad account that looks impressive in a screenshot.
04
Negative keyword discipline
Reviewed weekly, not quarterly. Job seekers, students, competitors and free-seekers all click paid ads. The negative list is the highest-return maintenance task in any account and the most commonly neglected.
05
Landing page alignment
The ad promise and the page have to match. Sending paid traffic to a homepage is the most expensive habit in paid search. We recommend page changes as part of the engagement rather than billing them separately.
06
Bid strategy evolution
Manual bidding until there is enough conversion data to justify automation, then a controlled switch. Smart Bidding on thin data makes expensive guesses that take weeks to unwind.
Pitfalls
The mistakes we see in Ghaziabad
Every one of these comes from an account or a site we have actually inherited. None of them are hypothetical.
AVOID
Broad match with no negatives
The single most expensive default in Google Ads. Broad match plus automated bidding plus no negative list will spend a monthly budget on irrelevant queries within days.
AVOID
Counting page views as conversions
If your conversion fires on a page load rather than a verified submission, you are optimising towards browsing. The algorithm will faithfully buy more browsing.
AVOID
Sending everything to the homepage
A homepage answers no specific query. Every campaign should land on a page matching the ad promise. This one change often improves conversion rate more than any bid adjustment.
AVOID
Automating too early
Smart Bidding needs conversion volume to learn from. Switched on in an account with a handful of monthly conversions, it makes confident and costly guesses.
AVOID
Ignoring the search terms report
Keywords are what you bid on; search terms are what people typed. The gap between them is where budget disappears, and reviewing it weekly is the highest-return habit in paid search.
Before you hire anyone
Questions worth asking
Ask these of us and of everyone else you are considering in Ghaziabad. The answers separate agencies faster than any proposal does. Local knowledge matters too — an agency that has worked around Indirapuram, Vasundhara and Sahibabad will understand your customers better than one working from a template.
If an answer is vague, that is the answer. Vagueness at the sales stage becomes vagueness in reporting.
- — Who owns the accounts, domain and data if we leave?
- — What exactly is delivered each month, in writing?
- — Do you mark up ad spend or media cost?
- — Who actually does the work, and where do they sit?
- — What is the notice period, and what happens on exit?
- — Can I speak to a client you stopped working with?
- — What would make you tell me to stop spending?
Expectations
What results realistically look like in Ghaziabad
Honest timelines, based on engagements we have actually run rather than what sounds persuasive in a pitch.
WEEKS 1–4
Foundation
Audit, fixes and setup. Little visible movement. This is the stage clients find hardest, and skipping it is why most engagements underperform later.
MONTHS 2–3
First signals
Early movement on long-tail terms, campaigns stabilising, first attributable enquiries. Enough data to know what is working and what is not.
MONTHS 4–6
Compounding
Commercial keywords move, cost per enquiry falls as the account matures, and content published earlier starts ranking. This is where the work pays back.
MONTH 6+
Scale or stop
By now the numbers are clear. Either we scale what works, or we tell you honestly that the channel is not right for your business.
Plain English
Terms you will hear, explained
Agencies hide behind jargon. Here is what the words actually mean, so you can hold any vendor to account — including us.
Quality Score
Google's rating of keyword, ad and landing page relevance. Higher scores lower your cost per click for the same position.
Match type
How closely a search must match your keyword. Broad reaches most and wastes most; exact reaches least and converts best.
Negative keyword
A term you explicitly refuse to show for. The list is your main defence against irrelevant spend.
ROAS
Return on ad spend — revenue divided by cost. More useful than cost per click, which measures effort rather than outcome.
Impression share
The portion of available auctions you appeared in. Low share with good returns usually means budget, not strategy, is the constraint.
More questions
Things clients ask before signing
Who owns the ad account?
You do. It stays in your Google account with us as a managed user. Agencies running client campaigns inside their own account are creating switching costs, and that is worth asking about before signing anywhere.
Do you mark up ad spend?
No. Media is paid directly to Google or Meta from your own billing. Our fee is separate and stated upfront.
What is a realistic cost per lead?
It varies enormously by category and city. We give you a range from actual auction data for your keywords before you commit, rather than a comfortable number.
How long before campaigns stabilise?
Two to four weeks for early data, six to eight for reliable optimisation. Judging a campaign in week one is judging noise.
Can you run campaigns on a small budget?
Yes, within reason. Below roughly ₹12,000 monthly media spend the data arrives too slowly to optimise confidently, and you end up guessing for months.